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 When you consider a link-building campaign, you may only be completely reaping the benefits of your SEO efforts if you pay attention to technical SEO.

The best result happens when you consider all the points of your website’s SEO:

  • Technical SEO.
  • Content.
  • Links.

There are situations where you need to solve a technical problem with search engine optimization before you think about getting a link.

If your site still needs to be developed using SEO techniques, or if the search engine is very confusing, it will not work regardless of the quantity and quality of your backlinks.

Your main goal in technical search engine optimization is to make sure that your site:

  • Search engines are easy to learn.
  • Excellent platform compatibility
  • Quickly load your desk and phone.
  • Use effective WordPress plugin implementation.
  • No problem with the wrong Google Analytics code.

These five points illustrate the importance of solving technical search engine optimization before creating links.

If your site is searchable and has the best SEO methods, you may experience better site performance.

The next chapter describes why and how to conduct technical search engine optimization before starting link-building activities.

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Make sure search engines easily crawl your site.

Your secure HTTPS implementation

If you recently switched to the secure implementation of HTTPS, you may be unable to view or identify problems associated with installing a security certificate.

Overhauling from scratch can help you identify critical issues that affect your transition to HTTPS.

An important issue may arise when purchasing an SSL certificate without first considering what the site should do later.

When buying a certificate, you must be very careful and ensure that it extends to all the subdomains you need.

Otherwise, you may need help, such as the inability to redirect the URL.

If you do not get a full wildcard certificate and your certificate does not cover URL parameters in subdomains (with absolute URLs), you cannot redirect these URLs to https: //.

Therefore, it is useful to remember the parameters that you choose when purchasing an SSL certificate, as this may adversely affect your website.

No redirection of errors or excessive redirections can degrade the performance of the site.

Creating a secure HTTPS implementation with the wrong redirection is easy.

That is why it is helpful to solve this problem by focusing on the current state of site redirection.

You can easily create conflicting directions if you do not track the redirects you create.

Also, it is easy to make redirection out of control and cause the site URL to call dozens or more redirects that can degrade the site’s performance.

The easiest way to solve this problem in the future: make sure that the redirection is created in a 1: 1 report.

Your site should not contain 10-15 or more redirect URLs.

If you do, this needs to be corrected.

Do not download HTTPS and HTTP URLs at the same time.

The correct implementation is that you must redirect one to the other, not two.

If you download both versions simultaneously, your site’s protected version will not be available.

If you enter the URL of your site in a browser, try https: // and https: //separately.

If both URLs are loaded, you will see two versions of the content, and duplicate URLs can cause problems with duplicate content.

To make sure that you no longer have this problem, you must select one of the following methods depending on the site on your site:

  • Create a full redirection pattern in HTACCESS (on Apache / cPanel servers)
  • Use WordPress redirector to force a redirect from HTTP: //

Here is an example of what we want to show users and search engines:

Contact our best SEO company in Pakistan to get more traffic.

To create a access redirect to the Apache / cPanel server.

You can perform global server-level redirection in .a access on the Apache / C panel server.

In motion hosting provides an excellent guide on how to forcibly redirect to your web server. But depending on our needs, we will focus on the following aspects.

To force all web traffic to use HTTPS, use the following code.

You want to ensure that this code is added over any system with the same prefix(Rewrite Engine On, Rewrite Cond, etc.)

Rewrite Engine On

Rewrite Cond%{HTTPS} !on

Rewrite Cond%{REQUEST_URI} !^/[0-9]+..+.c paned cv$

Rewrite Cond%{REQUEST_URI} !^/.well-known/p k-validation/[A-F0-9]{32}.txt(?: Comodo  DCV)?$

Rewrite Rule(.*) https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]

If you’re going to redirect the specified domain, you should use the following line of code in the access file:

Rewrite Cond%{REQUEST_URI} !^/[0-9]+..+.c paned cv$

Rewrite Cond%{REQUEST_URI} !^/.well-known/p k-validation/[A-F0-9]{32}.txt(?: Comodo DCV)?$

Rewrite Engine On

Rewrite Cond%{HTTP_HOST} ^ [NC]

Rewrite Cond%{SERVER_PORT} 80

Rewrite Rule^(.*)$$1 [R=301,L]

Remember to change the URL of the previous example to determine the correct implementation of the domain name.

There are other solutions in this guide that you can apply to your site.

Awarning. If you are still determining if you can make the correct changes at the server level on your server, make sure that your server company / IT specialist makes these corrections for you.

You can touch these types of referrals if you need to know exactly what you are doing.

If you are using a WordPress website, use the plugin

The easiest way to solve these redirection problems, especially when starting a WordPress site, is to use only the plugins.

Many plugins can be forced to redirect from HTTP: // to https: //, but here are some that help make the process as straightforward as possible:

  • WP Force SSL
  • simple HTTPS Redirection

Be careful with plugins: only add other plugins if you have used too many.

You should check if your server can use a redirect rule similar to the previous one (for example, if you use an NGINX-based server).

It should be noted that the plugin’s weight will harm the site’s speed. Sodo only sometimes thinks that the last plugin will help you.

All links to pages should change from HTTP: // to HTTPS: //

This step should perform even if you are playing the last redirect.

This is especially true if you use absolute URLs instead of relative URLs, where the first URL always displays the hypertext transfer protocol you use.

Using the latter is optional, and you can pay little attention to it.

Why do I need to edit links on my site using absolute URLs?

Since Google can and will investigate all of these links, this can lead to problems with duplicate content.

This seems like a waste of time, but the situation is different. You will see that the result is that Google sees precisely the site that you want them to see.

One version.

URL set.

A set of content.

No confusion.

Http: // to https: // convert without 404

The sudden increase in 404 can make your site almost impossible to explore, especially if there is a link between the HTTP: // and https: // pages.

The difficulty of studying a website is one of the most common problems that can be caused by a peak in 404.

Also, because too many pages appear, and Google doesn’t search for pages, their search budget has been lost.

Why does this affect the performance of the site? Why is it important?

Jon Mueller of Google noted that the research budget is not essential, except for the vast site:

“John Mueller from Google said that on Twitter, he believes that the analysis of budget optimization research overvalued in his mind. He said that for most sites it does not matter, he can only help really large sites.”

John wrote: “IMO’s exploration budget is too high.” “Most sites don’t worry about it; this is an interesting topic; if you are browsing a web page or using a website with billions of URLs, this is important, but the average site owner doesn’t have that much.”

Excellent article from SEO Power Suite director Eugene Hutarn yuk says:

“According to the logic of things, you should worry about studying your budget because you want Google to find as many important pages as possible on your site. You also want to find new content on your site quickly.” The larger the budget, the smarter the administration.) The faster this happens. “

Finding new content with an optimized research budget is essential, and your website must have the highest number of high-priority pages.

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How to fix 404 you can have

You want to redirect 404 from the old URL to the new existing URL.

For more information on 404 versus 404 and how to solve these problems, see the Ben’s Arriola article in Search Engine.

One of the easiest ways, especially if you have a WordPress site, will scream frogs and type a WordPress plugin to redirect the redirection rule 301 to navigate this site.

Otherwise, you may need to create a redirection rule in .a access.

Your URL structure should be simple enough.

The URL structure is an essential factor when preparing a technical reference site.

Be careful; for example, the effects of randomly generated insights, such as the complexity of indexing dynamic URL parameters during SEO, can be problematic.

These factors are important because they can lead to indexing problems affecting the site’s performance.

Human URLs are more readable.

When you create a URL, you can place content and automatically generate a URL.

However, it hurts you.

The reason is that automatically-generated URLs can follow several different formats, all of which people need help to read.

For example:

  • /content/date/time/keywords
  • /content/date/time / numeric string
  • /content/category/date/time/
  • /content/category/date/time/configuration/

The forms found cannot be read by people, right?

It is important to note that passing content by URL is integral to the user’s intent.

This is even more important today for reasons of availability.

The more we read your URL, the better:

  • Search engines can use them to determine how users interact with these URLs compared to users who do not interact with these URLs.
  • If someone sees your URL in the search results, you will likely click on it because you will see how exactly the URL matches what you are looking for. Thus, you have another client that matches the user’s search target.
  • For this reason, it is important to consider this part of the URL structure when browsing websites.

Many existing websites may use outdated or misleading URL structures, resulting in limited user participation.

Identifying URLs that are easier to read can better attract users to your site.

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Duplicate URLs

Acritical technical consideration in SEO that needs to consider before creating a link is to double the content.

The main reasons for duplicate content are as follows:

  • The content was significantly duplicated in different parts of the site.
  • The content was removed from other sites.
  • A duplicate URL that contains only one content item.

This can be affected because it confuses the search engine when multiple URLs form part of the content.

Search engines rarely show the same content twice, and not paying attention to duplicate URLs can undermine your ability to search and submit each copy.

Avoid using dynamic parameters.

Although the prospect of SEO itself is not a problem, it can be a severe problem if you need help managing their creations and using them in concert.

Jes Scholz has published an excellent search engine article that analyzes the basic concepts of dynamic parameters and URL management and their impact on SEO. If you are unfamiliar with the active configuration, please read the article as soon as possible before proceeding to the rest of this section.

Scholz explained that these parameters used for the following purposes:

  • Tracking
  • Reordering
  • Filtering
  • Identifying
  • Pagination
  • Searching
  • Translating

When you find that the dynamic parameters of the URL cause problems, it usually corresponds to the necessary administration of creating these URLs.

When tracking, many dynamic parameters are used when creating links analyzed by the search engine.

During the reorganization, these various dynamic parameters are used to reorganize lists and project groups and then create double-indexed pages for analysis in search engines.

Failure to maintain dynamic parameters at a manageable level can inadvertently cause problems with redundant duplicates.

You will never need 50 URLs with a UTM configuration to track the results of certain types of campaigns.

Suppose you need to carefully manage your advertising materials. In that case, creating these URLs of dynamic content elements may increase over time if it worsens the quality of your content and your ability to generate search engine results.

This leads to the invasion of keywords and can significantly impact their large-scale competitiveness.

Shorter URLs are better than longer URLs.

A good long-term SEO exercise is better for short URLs than longer ones.

John Mueller from Google discussed:

“It works here that when two URLs have the same content, and we try to choose the one that appears in the search results, we select the short URL, which is especially true for the album.

This does not mean that this is a ranking factor, but it means that if we have two URLs, one of which is very short and pleasant, and the other is associated with a long parameter, we know that it shows the same thing; try to do this. Choose the shortest.

There are many exceptions; different factors work, but with the same conditions, have shorter and longer factors and try to choose more concise elements. “

There is also empirical evidence that Google lists shorter URLs as shorter instead of specific and long-term URLs.

If your site has long URLs everywhere, you can optimize it to a shorter URL that best reflects the topic of the article and the user’s intentions.

Make sure your site has better platform compatibility and high page speed.

If your site is not encrypted correctly, there may be problems with the site and other issues.

These problems can cause by unstable constructs to result in strictly embedded DIV tags, resulting in grammatically incorrect code, the disappearance of parts of the call, and poor site management, which leads to the accidental deployment of elements on the page.

Multiple compatibilities may depend on page speed, which leads to a significant decrease in performance and user engagement long before the link is considered.

Eliminate some of these problems before you become a big problem.

Many of these technical SEO problems are caused by poor site management and coding.

The sooner you solve these technical SEO problems with consistent web management and development techniques, the better your link-building activities will begin.

Contact our enterprise SEO agency to get the best services.

Incorrectly coded web design

If your site needs better coded, it can affect your experience and user promise.

This is another technical search engine optimization element that needs to be noticed.

The design of poorly coded sites can express as follows:

  • Pagespeed could be better.
  • The flaws in the design are displayed on different platforms.
  • Forms are not suitable for them (transformational effects).
  • All other calls to action that cannot be made by the mobile device (and the desktop).
  • Which tracking code needs to be tracked correctly (this means your SEO solution needs to be corrected)?

If your site needs to generate the right reports, collect information about potential customers, or maximize the user’s potential, these problems can have disastrous consequences.

Therefore, you should always consider these points and review them on the site before continuing to build links.

If you do this, your marketing campaigns may have flaws that are easier to identify, or, even worse; you will never find them.

You must manage and test all of these design elements on your website differently to ensure that they do not cause severe problems with your SEO.

Slow loading page

Since July 2018, Google has been using page speed as a ranking factor for its mobile algorithms for all users.

Slow page loading will affect everything. So, you should always pay attention to this, not just rating.

But this also applies to all users.

What to keep in mind when a problem affects page speed?

Slow loading images

If your site contains many images with a file size of 1 MB (1 MB), you need help.

Although the average speed of the Internet connection is close to the mobile download speed of more than 27.22 Mbit / s, and the fixed rate of broadband access is more than 59.9 Mbit / s, this problem is becoming less and less, and issues still exist.

It would help if you still handled a slow page load when you have such a picture on your site. Using tools like GT Metrix lets you see how quickly the page loads these images.

Typical recommendations for analyzing page speeds show that you need to take three pictures of your site’s page speed.

Take an average of three shots, which is the average page speed of your site.

For most websites, measuring from 35 to 50,000 images is recommended, and not more. It depends on the resolution and pixel density (including if it accepts higher pixel density for the iPhone and other devices).

Lossless compression can also be used in graphics applications, such as Adobe Photoshop, to get the best quality when changing images.

Effective coding methods

The best standard encoding procedures show that you must use the correct W3C encoding.

Google webmaster Guidebook recommends that you include a valid W3C code on your website.

But John Muller (and Matt Cuts) mentioned earlier that you should pay attention to something other than the code that complies with the W3C standard for classification reasons.

Search Engine Magazine Roger Monti (Roger Monti) explains the problem in more detail here: Google says six reasons for good HTML problems.

But this is the keyword. Focus on the purpose of classification.

To solve various problems, you can find many sites that meet different coding standards at the top of Google, and W3C tests not all sites.

Although this good classification practice does not receive attention for classification purposes, there are many reasons why it is advisable to use efficient W3C coding and why this may lead to nothing.

Before continuing the discussion, it should consider the developer:

  • The code tested by the W3C standard is only sometimes right.
  • An invalid code is not always an invalid code.
  • The TheW3C check does not have to be an overall assessment of the coding work.
  • But authentication services, such as the W3C Validator, should be used for troubleshooting.
  • Using the W3C Validator will help you evaluate your work more efficiently and avoid major problems when your site gets bigger and more complicated when the project is completed.

But in the end, which is better why?

The choice of a coding standard is consistent with the best coding procedures; as a rule, it is better to adhere to it.

I am choosing and following coding standards after the final publication of the site results in less complexity and fewer problems.

Some people believe that the W3C Code Validator is worthless damage, but it gives you rhyme and a reason to make sure your code is valid.

For example, if the header syntax is invalid or the label is not closed correctly, the W3C code checker is displayed for these errors.

For example, if you moved an existing WordPress theme from XHML 1.0 to HTML 5 during the development process, you may see thousands of errors due to server compatibility.

Read also: Can Editing Title Cause a Ranking Drop?

It means that you need to be compatible with the DOCTYPE on the topic and in the language used.

It often happens when someone copies and inserts old code into a new site implementation without worrying about the coding rules.

For compatibility with multiple platforms, this can be disastrous.

Also, this simple control can help you determine precisely what really (or does not work) in terms of code.

When invalid coding goes into games, you can, for example, inadvertently place some closed div tags where they don’t have to go, ignore how to code design is performed, etc.

All these code errors can seriously affect the site’s performance from users and search engines.

The standard form of too many WordPress plugins can damage your site.

Use too many plugins.

The plugin can be a severe problem when usage is not monitored.

Why is this? Should the plugin not help?

If you cannot handle the plugin correctly, you may experience severe performance problems.

These are some reasons.

Other HTTP requests

All files uploaded to your site generate server requests or HTTP requests.

Whenever someone requests your page, all its elements (images, videos, graphics, plugins, etc.) are loaded, and they all require the transfer of HTTP requests.

The more HTTP requests you have, the more these plugins will slow down your site.

It may take a few milliseconds, which is a small problem for most sites.

However, this can be a significant bottleneck if your site is large and has hundreds of plugins.

Keeping the controls in place is a good idea to ensure that your plugins do not cause severe bottlenecks or slow down the parties’ processing.

Added database request due to additional plugins

WordPress uses a SQL database to handle problems and maintain its infrastructure.

If your site is in WordPress, it is essential to know that each plugin you add sends another database request.

These additional problems can accumulate and cause bottlenecks, which can adversely affect the speed of the site.

The more plugins you download, the slower your site will be.

If you cannot cope well with problems with the database, there may be severe performance problems on your site. This has nothing to do with uploading photos.

It also depends on your host.

If you have too many websites, too many plugins, and too few resources, it may be time to review and see what happens.

Another problem with the plugins is that they increase the likelihood of blocking sites.

Using the right plugin, you don’t need to worry about (too) paying attention to them.

However, you need to know when plugins are updated and how they work with your WordPress implementation to ensure that your site works.

If you update the plugin automatically, you may find a plugin incompatible with other plugins. This can crash your site.

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That is why it is imperative to manage the WordPress plugin.

And make sure that you stay within the capabilities of the server.

Therefore, it is vital to decide on the technical optimization of the search engine before creating links.

Many technical problems with search engine optimization can lead to a bad idea and affect the performance of the SERP server before creating links.

Therefore, deciding on the technical optimization of the search engine before starting to create links is crucial.

Any technical SEO-related problem can significantly decrease site performance before link building becomes a factor.

Start with a full technical SEO review to identify and solve any problems on the site.

This will help you identify the weaknesses of your site, and these changes are closely related to creating links that create the best online presence for you and your users.

Creating a link will only be useful if the search engine (or its users) can correctly track, navigate, or use your site.


Timeframe: Month 1, 2, 3, and every quarter

Results Detected: 1-4months after implementation

Tools needed:

  • Screaming Frog
  • Deep Crawl
  • Ahref or Moz 
  • Google Search Console
  • Google Analytics

Link-building benefits of technical SEO:

  • Technical SEO will help you get the maximum performance out of your links.
  • Technical SEO, like a clean site structure and understanding of PR flow, is key for internal link placement.

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