 Better information equals more traffic, leads, and sales.
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Why don’t more of your website visitors convert into leads and sales? What are they searching for but don’t find? Most business owners have website analytics and tracking tools in place. However, they never analyze the data because they need more time. So, if you’re like most business owners, you know your site needs to be more utilized in sales and marketing assets, and you want to get more qualified visitors and test your site in various ways to turn more visitors into leads and sales.
With A One Sol’s website analytics and tracking services, you’ll see never-before-seen insights into the performance of your website and get actionable recommendations to receive more traffic and turn more visitors into leads and sales. We’ll show the most cost-effective opportunities to drive more browsers to your website, tell you why visitors are leaving, and express strategies designed to maximize visit-to-lead conversion rates.
THINK OF YOUR WEBSITE AS A SALES FUNNEL OR SALES REP
Most business owners think of their website as an interactive brochure. It’s not. So, your website is a sales rep for your company. Sales reps are easy to run and manage because they have clear objectives and goals. Your website doesn’t need to be different. Suppose you track the actual visit-to-lead conversion rate of your website. In that case, you can easily decide whether your website’s traffic isn’t enough (i.e., you’re getting too few qualified visitors to your website) or a closing problem (i.e., you’re getting qualified visitors, but your website is terrible at turning them into contacts, leads, and sales) or both!
You’ve heard the saying, “if you don’t measure it, you can’t manage it successfully.” You can only increase the performance and effectiveness of your website with accurate website analytics and tracking in place (and Google Analytics alone is too little!).
At a minimum, you need to know the following:
- How many visits and visitors come to your website per month
- Where these visits come from (the traffic source)
- The number of branded vs. non-branded organic visits you receive per month
- Your website’s true visit-to-inquiry conversion rate (and don’t forget to track the phone calls!)
Standard website analytics tools can deliver this information; however, if you’re like most business owners, you may have little time to analyze it all. That’s where we come into the picture. A One Sol offers business owners and marketing executives website analytics and tracking services.
THE PROBLEM WITH TRADITIONAL ANALYTICS SOLUTIONS
Traditional analytics tools and solutions come with mountains of data and fail to convert them into actionable results. That’s a problem with them. Time is only a little luxury most small-large sized business owners have. One Sol’s team of analytics and online marketing specialists may only send so many charts to analyze. We bring the data that matters the most for your business and explicitly tell you precisely what to present based on it. We’ll let you know how to turn data into actionable results that measurably boost your marketing performance.
ALREADY HAVE ANALYTICS INSTALLED?
Let’s say you’ve already taken the first step and installed a website analytics tool like Google Analytics on your website. That’s awesome! What are you testing this month based on the data of last month? Do you know and are you tracking:
- Visits from branded (trademarked) vs. non-branded terms?
- Which web pages offer the largest opportunity to convert more visitors into leads and sales?
- What is your site’s true visit-to-inquiry conversion rate?
Remember – there’s a mountain of data available from the web. But there is a shortage of action. What you need to grow your business is someone who can cut through mountains of data to discover valuable information and convert that important information into actionable results. A One Sol teams are even expert in Google Tag Manager if you need help implementing or configuring that advanced tagging tool to take more granular data on how your website is performing.
STOP WORKING ON YOUR BUSINESS AND SPEND MORE TIME WORKING ON YOUR BUSINESS
Are you unfamiliar with this language? Check out the book The E-Myth. Great and successful business owners get that time spent working on their business rather than in their business, where they receive the greatest ROI (return on investment). If the best use of your time is interpreting and analyzing, feel free to search around our site, especially our website’s blog, and put some of our tips to work for you. Contact us if your time would be well spent on the higher level!
Analytics great Avinashi Kaushik is famous for saying that when it comes to the website as well as SEO analytics, the tools, as well as data, makeup almost 10 percent of the value of analytics, and the team of people makes up 90 percent of the value of analytics when you have to analyze the data and present you tangible, actionable takeaways; a team that can deliver you with never-before-seen insights and action items to improve the effectiveness of your website.
