The survey included responses from over 1,000 creative people and digital marketing professionals.
Only 17%said they had or planned optimization for voice search within the next 12 months.
Therefore, if you want to get ahead of your competitors next year, voice search optimization is the way to stand out.
Image search is another area that needs to be addressed, with only 35% of respondents planning to optimize visual search within the next 12 months.
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What Are Marketers’ Top Priorities?
According to the survey, audio and visual research are not marketers’ focal points, so what are their focus areas?
Video marketing is the most important, as 76% of respondents consider this a priority for 2019-2020. The tools they intend to use to reach their video marketing goals are Instagram stories (76%) and Facebook news (62%).
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Other significant types of video marketing for 2019-2020: GIF (52%), part of the movie (31%), live (28%), and IGTV (21%).
YouTube is the world’s largest video publishing service and has a flawed list. For marketers, this is another option.
YouTube has a much more significant impact than Instagram and Facebook because videos can be shared and easily integrated with website content.
YouTube videos can also be reused on other platforms like Facebook and Instagram, which can help improve your reach. That is why it is particularly interesting to consider video marketing a top priority without mentioning YouTube.