Search and Shopping Campaigns Are Now Able to Use Standard Delivery

Google Ads is not changing its delivery method, switching search and shopping campaigns from accelerated delivery to standard delivery.

After September 17, standard delivery is the only way to promote search campaigns, procurement campaigns, and the general budget.

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Google says this change in search and shopping campaigns was made because accelerated delivery is not eligible for budget-independent campaigns.

“…For campaigns with a limited budget, [Fast Track] raises CPCs due to increased competition early in the day or accidentally spends most of its budget on older time zones. Think about your expected daily performance and optimize your results to reach your daily budget.”

Finally, Google recommends using ad scheduling to control the delivery of your ads within one day. Ad scheduling can increase or decrease your bids during certain times of the day.

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In the future, existing campaigns using fast shipping will expire on October 1, when they will automatically switch to standard delivery.

This change does not apply to campaigns or video campaigns. They will continue to accelerate deliveries as an alternative.