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 Google AdSense has announced that they will not allow showing ads before invalid clicks happen. Google says this change may only affect some publishers. 

However, The AdSense publishers, who are penalized, must be notified and given the full opportunity to solve the issue.

This is Google’s explanation:

“This year, we will continue to improve our Protection by developing systems that detect potentially ineffective traffic or high-risk activity before publishing advertising. This Protection enables us to restrict advertising when necessary to better protect advertisers and users.”

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What are AdSense invalid clicks?

Invalid traffic includes clicks, fraudulent impressions, and accidental clicks.

Google determines invalid clicks as follows:

Clicks or impressions when a publisher clicks on your live ad

Double clicks or one or more user-generated ad impressions

Publishers encourage click ads (e.g., any language that helps users to click on ads implements advertisements that can generate many random clicks, etc.)

Automatic click tool or traffic source, robot, or other deceptive software. “

An example of an unexpected click – is an ad placed in a drop-down menu. Navigation targets can cause unintended clicks. Carefully putting AdSense ads can help reduce accidental clicks.

Another example of accidental clicks is to specify colors and fonts to prevent users from believing that ads are part of the content or view.

An example of linking content is a list of links to useful resources that look like AdSense ads with embedded AdSense ads.

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AdSense Fraud Traffic

Google also mentions fraudulent traffic in the form of an “auto-click tool or traffic source.” This type of software is called Clickbait.

Click bot traffic is purely fraudulent. Publishers should question any services that promise immediate traffic, as it may be Click bot traffic.

The above examples of fraudulent traffic are examples and do not represent different types of traffic.

For example, Google does not mention ringtones, even though the Google support page for this topic is called “traffic exchange.”

Click-to-call(or traffic-switching) means using a real user to click on an ad. Some clicks include publisher clicks on your ads. The right people use some tires.

These services can generate clicks and misleading impressions, which should be avoided.

Google provides a development page that encourages publishers to closely monitor the traffic generated by all paid traffic sources, so they don’t become victims of invalid clicks.

This is what the Google Support page says:

“…Some of these services send artificial traffic to the site, even if they appear… these services usually generate clicks by clicking below or providing users with an incentive to visit the website or click on ads and impressions.

Therefore, we recommend you exercise caution when working with third-party transport services. “

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Most publishers are not affected by AdSense updates.

The Google ad indicates that this change will only affect some publishers. Affected stakeholders will notify of their AdSense Policy Center.

Google AdSense explains:

“Although most publishers have not noticed changes in ad traffic, we are working to improve people’s perception, possibly by increasing the transparency of these actions.

Impressive AdSense and Ad Mob publishers will soon be notified of these ad traffic restrictions directly to the Policy Center.“

Read also: SEO Tools: What They Can’t Tell You.

What Google AdSense Advertising means:
  • Updating the AdSense application will only affect some publishers.
  • Impressive publishers will see your ad terminated.
  • Relevant journalists will be notified and resolved.


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