According to an Ad Week report (registration required), testing began last week and affected “a small number of users”.
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Unlike the two stories, Instagram tests users of two different brands of two brands to reflect the traditional advertising between them.
An Ad Week spokes person said that Instagram only collects comments and that the app is still user-friendly.
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This may mean that if this test negatively affects the user experience and gives you feedback, Instagram may decide not to apply this change anymore.
Other details of the number of people in the first test group should have been reported.
A company spokesman demonstrated the test’s rationality by saying that 80% of Instagram users are at least concerned about the company. And that advertising can help people learn more about the company’s products.
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