Google is making it easier and uncomplicated to weigh users’ interactions across platforms with the linked-up app and website measurement.
Companies need to use several products to measure the application’s interaction with the site: Google Analytics for Firebase and Google Analytics Standard.
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To simplify the process of measuring the involvement of websites and applications, Google has introduced a new type of attribute.
App + Web Property Type
The new attribute type app + Web allows companies to combine applications and web data into one report.
“The reports in this new attribute use a consistent set of metrics and dimensions to view reports integrated into the application and the Internet, which is outstanding. Now you can answer the following question: which marketing channels responsible for getting the most on different platforms? Many users? “
You can also use this attribute to see, for example, the number of users running in your application and then purchase on your site.
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Data and Analysis – App and Website Measurement
Companies can measure custom events in App + Web Properties without additional coding.
The new attribute type uses a more flexible event-based model to collect various user interactions.
Event-based measurement models automatically mark events on the site manually.
Advanced measurement functions allow you to measure global web events, such as multiple events, uploads, video views, and more.
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Finally, a new analysis module allows you to view data without being limited to pre-defined reports.
Various analytical methods include:
Exploration: drag and drop essential variables onto the canvas to see live visualizations.
Funnels: identify the steps that lead to conversions and how users move through the sequence.
Path Analysis: Understand what users do between sequence stages to explain why users convert.
The new unified Media Apps + network will provide beta versions of all analytics accounts in the coming weeks.