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App and Website Measurement: Google to Bring Together in Google Analytics
 Google is making it easier and uncomplicated to weigh users’ interactions across platforms with the linked-up app and website measurement.

Companies need to use several products to measure the application’s interaction with the site: Google Analytics for Firebase and Google Analytics Standard.

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To simplify the process of measuring the involvement of websites and applications, Google has introduced a new type of attribute.

App + Web Property Type

The new attribute type app + Web allows companies to combine applications and web data into one report.

“The reports in this new attribute use a consistent set of metrics and dimensions to view reports integrated into the application and the Internet, which is outstanding. Now you can answer the following question: which marketing channels responsible for getting the most on different platforms? Many users? “

You can also use this attribute to see, for example, the number of users running in your application and then purchase on your site.

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Data and Analysis – App and Website Measurement

Companies can measure custom events in App + Web Properties without additional coding.

The new attribute type uses a more flexible event-based model to collect various user interactions.

Event-based measurement models automatically mark events on the site manually.

Advanced measurement functions allow you to measure global web events, such as multiple events, uploads, video views, and more.

Read also: Google Assistant DISH TV: It Comes but What this Means for Search.

Finally, a new analysis module allows you to view data without being limited to pre-defined reports.

Various analytical methods include:

Exploration: drag and drop essential variables onto the canvas to see live visualizations.

Funnels: identify the steps that lead to conversions and how users move through the sequence.

Path Analysis: Understand what users do between sequence stages to explain why users convert.

The new unified Media Apps + network will provide beta versions of all analytics accounts in the coming weeks.

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