Whether you choose the right keywords, run public queries, or write compelling headlines, creating content outside your main competitors is a long and challenging process.
This desire to create more and higher quality content has led to this often-crazy tendency to turn every article into a “comprehensive guide.”
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Is There an “Ultimate Guide”?
An ultimate guide means your content is the best, right? No one can go any further. This is a blog that fills in all blog posts.
The problem is that many articles claim to be the “definitive guide” and have begun to lose their relevance in the message title. Make sure your article is the best and that it failed.
If we remember that the purpose of your SEO content is to generate traffic and clicks, we can see that the magic of creating a “definitive guide” is not in the name or length.
Here we show you how to create a truly ultimate guide to increasing organic traffic and driving readers to your content.
AnUltimate Guide Is More Than Just a Listicle
Many content providers and SEOs agree that while many studies have shown that content returns over time, the longer the content, the better the content.
There is reasonable compensation for every topic and every niche in the market. Adding extra “best tips” to your guide may not add value.
When you create a definitive guide, your goal is to give the selected keywords complete information than all posts with the highest rating.
Instead of doing this through the (necessary) add-ons, run a survey to determine which current projects offer your leadership.
Step1: Have a Goal (Beyond Ranking)
When you see the opportunity to outperform your competitors, looking for cute silver keywords is interesting.
But outside of the classification, the ultimate goal is to get the reader to take action, sign up, buy a project, or fill out a form.
Therefore, it is not advisable to create a definitive guide whose sole purpose is to target specific keywords. Instead, it is better to have a strategy for creating content changes.
Before writing a complete guide, consider taking the necessary steps. Are you:
- Want to tell the reader about the subject?
- Are you trying to gain brand trust?
- Are you trying to create a subscriber or potential customer?
You need to understand the ultimate goal.
A clear goal will help you determine the value and how it is delivered. It focuses on writing content that attracts traffic and leverages it.
Your marketing success should be measured by your return on investment (ROI). Remember, document conversion helps you get a return on your investment through subscribers, phones, leads, and sales.
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Step2: Choose Your Keyword(s)
Not all keywords are eligible for the final guide.
Its purpose is to provide more value than the content you have already rated, which doesn’t mean you have to run an “ultimate guide” in front of you. This may be better suited for different types of content (such as publications or regular blog listings).
The keywords of the perfect guide type are those that convey conscious and profound content. They should be topics and strictly require complete instructions that fully inform the reader.
Big questions are very suitable as a final guide because they require many parts, explanations, examples, and decision steps.
The“ Best Places to Visit in Thailand” can be summarized in a reasonably short list. “How to Travel in Thailand” has left more room for development.
It is better to determine whether the final guide applies to your keywords or different types of content. Some things to keep in mind:
- What does the user behind the keyword mean?
- Can you answer the user’s most important question regarding a short article (standard size)?
- Can you effectively write a complete guide on this topic?
- Are there any “end manuals” on this topic?
- Do you think you can at least double the value of the project with the highest grade?
In short, choose keywords that guarantee all the content.
If you want to create a comprehensive guide, you should correct your content with unnecessary information and suggestions and take a different approach.
Step3: Scope out the Not-So-Ultimate Guides
Not all final judgments are the same.
If you decide that the Focus keyword deserves a definitive guide, you must consider what is classified. You will probably find some of the existing“ definitive instructions.”
At this point, you need to monitor the accuracy and errors of your competitors.
- Are they just looking for the same information?
- Do they have a unique table?
- How can you learn from them and double your content?
When your competitors evaluate this keyword, they need to do it correctly.
Look for similarities and features that can give them a competitive edge. Then find the new elements in the information that you can fill in the final guide.
The perfect guide, as the name suggests, should be the best. You need to take advantage of your competitors and improve their content.
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Step4: Survey Your Audience
Want to know what your audience wants to read? Ask them!
The best way to use the latest guide is to ask the reader what interests them.
You can informally interview your audience (ask questions on social networks) or send them an official survey (live or email). Your answers will help you decide what information to include in the manual.
Here are some questions you can ask the public:
- What is your most crucial struggle as you work on the topic/question?
- What are your three questions on the subject?
- Want other brands to know about [topic]?
- What solution are you trying to solve [the problem]?
- What do you recommend for this topic?
It is better to avoid guessing when you will get an answer immediately in SEO content.
By interviewing your audience directly, you can be sure that you are writing content that answers the most popular questions, gives you a deep insight into the topic, and provides the value your target audience is looking for.
Step 5: Adds Case Studies, Examples, and Statistics.
Examples of statistics must support all the statements you make in the final guide.
Presenting this information will help you provide value to your readers in many ways:
Include sources to show your readers what you know and what you say.
In other words, it can help you create your authority as a theme.
Instead of making exaggerated claims, you can use facts to back up all your data.
Source quotes help create an atmosphere of trust for your audience.
People who believe the information you provide is more likely to buy your product.
The examples below help readers relate the information in their final guide to how they apply it in life or business.
The examples show that the advice or strategies it provides are valid, and by doing so, the reader will see similar results.
“E-A-T” is a benchmark that reflects experience, credibility, and reliability.
Danny Sullivan of Google believes that the best secret is the best content. The key to better content? You’ll find this in the recommendations of a qualified expert who made E-A-T.
Adding case studies, examples, and sources to your final guide tells search engines that your content is valuable, accurate, and reliable.
The following steps are another way to create value, and competitors may not succeed.
If you know the search query for the keywords covered in the last guide, you can guess what the user is trying to achieve by reading the content.
Your main goal is to get the most urgent questions answered. Why? Because they may have a problem that needs to be solved or they want to learn more about the subject.
Therefore, the best option is to create a comprehensive guide that will provide you with all the necessary information. You want to do everything in your power to help them solve the problems they face and answer any questions you may have.
If your ultimate guide explains “Honeymoon Planning,” include the following tips:
- Where and How to Hire a Travel Planner.
- How to Choose the Best Hotel.
- How to prepare for an international trip.
- How to Budget a Honeymoon |
- The best place to book a cheap ticket.
Most importantly, all these steps will allow you to link to other relevant content on your site. He can give the reader the information he needs to apply his recommendations in life.
This helps you put things into practice and ensures that your management can deliver results.
If you can provide all the information you need on your website, you can easily redirect it to your products and services.
Step7: Make It Beautiful
Creating the perfect guide usually takes money, takes time. To make a “final” guide, you don’t want to cut corners.
Use your work and resources to make your guide attractive, engaging, and informative. Inviting graphic designers and web developers to create an elegant and sleek guide is a good idea.
It contains all types of multimedia (videos, graphics, and images) that allow you to organize your content across multiple platforms. You can develop a perfect marketing strategy with unique content.
Plus, the attractive graphics make your guide more memorable and readable for readers. You can use this add-on to generate more traffic and hope to get more traffic.
Step8: Add Content Update
If you expect to maximize your content and start generating organic traffic, make sure you use it as effectively as possible.
In addition to adding links to your product pages or invitations, you can also add content updates so that readers can join your email list.
Content updates are handy because the content they attract is more valuable than the content provided by the ultimate guide. If the update is attractive, the user will return their email address in return for more juice content.
Here are some ideas for updating your content:
- Download the free eBook.
- Link to the expert interview.
- Sign up for a free five-day e-course.
- Discount code for paid products.
- I developed an ultimate guide (for example, “Get the rest of the tips here!”).
- Design template or free strategy.
Adding content updates to your final guide will help you capture some traffic and sell it later.
This gives users multiple alliances (conversions), which guarantees you full use of the traffic generated by the content.
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Create your Ultimate ‘Ultimate Guide’
Do you think you have something to create an accurate “perfect guide”?
Remember that your main goal is to provide more value than what is already classified.
This allows you not only to outperform your competitors but also to turn your readers into real potential customers.
Calling your guide a “definitive guide” is not enough.
Follow the steps above to select the best keywords, create what your audience wants to read, and provide accurate and valid information to attract users (and Google).