Between the first quarter and the second quarter of 2019, the daily active user on Snapchat increased by 13 million, an increase of 8%.

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A total of 203 million people today use Snapchat every day.

The company associates this growth with the popularity of external application filters and invests in a broader range of functions.

During the survey, Snapchat estimated that thanks to new facial filters, and 4–6 million users, 7–9 million users joined them in the previous quarter.

You can read the full call result record here. I will summarize the two main reasons Snapchat has grown in the last quarter.

Why is Snapchat Growing So Fast?

Updated Features

The broadest range of functions relates to the company’s renewed interest in its Android application, which lags behind the updates of iOS apps.

Snapchat updated the application and optimized it for the Android operating system. Since Android is the world’s most widely used mobile operating system, new applications can significantly expand the user base.

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Today’s figures show this is precisely what happened. According to CEO Evan Spiegel, the number of shots sent by Android users with the new version of Snapchat has increased by 7% compared with the previous version.

Face Filters

In addition to the Android update application, successful Snapchat quarters can also be attributed to a viral front filter.

Snapchat has developed a filter that allows users to look like the opposite sex. Photos are created using filters published outside Snapchat, encouraging people to download applications (if they don’t already have them).

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This type of virus is difficult to maintain successfully. People may have downloaded the application to use the filter and do not intend to use it as a daily habit.