Microsoft Advertising is updating and changing its dynamic search ads with longer titles and an added description field.
As a result, Microsoft Dynamic Search Ads are comparable to Google.
Microsoft has announced an update to its Dynamic Search Ads, which will now allow for longer titles and descriptions. The new limits for titles and descriptions are now 120 and 90 characters, respectively. This will give advertisers more space to communicate their message and better target their audience. In addition, Microsoft is also updating its Smart Bidding feature to include Target Impression Share, which allows advertisers to set a specific percentage of impressions they want to receive for their campaigns. This update is aimed at helping advertisers achieve their desired impression share more effectively. Overall, these updates aim to improve the effectiveness and efficiency of Microsoft’s advertising platform for its users.
With updated ads, you can:
- Use up to two additional description fields as described.
- Both descriptions represent a maximum of 90 characters.
- Take advantage of dynamically generated headers.
We recommend that you use additional description fields to customize your ads with new information further.
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However, because not all devices guarantee a second description, you must include the main text in the first description field.
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Dynamic Search Ads can be generated through the Campaign Management API or in-kind.
This update is for countries that support Dynamic Search Ads campaigns in the U.S., U.K., France, Germany, Canada, and Australia.