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How Google’s John Mueller answered about links and E-A-T.

John Mueller of Google was asked about the importance of inbound links in creating experience, credibility, and reliability for the site. Google employees were promoting E-A-T, something that web publishers should develop. Can a link show Google that the site is professional, reliable, and trustworthy?

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Trustworthiness Ranking Signals

There is a trend in search engine optimization that provides information about content providers, especially their money or life, such as healthcare and finance.

This trend is due to reading Google’s quality guidelines. SEO and publishers read the manual to find ways to improve your ranking. SEO and publishers search for this information under the quality guidelines recommended by Google.

This tweet indicates that Google’s quality managers follow the guidelines of the

creator tools. He never recommended the document as a way to detect Google’s investment signals.

Are Authorship Signals Important for Ranking?

There are two problems with the E-A-T authorship signal.

  • It is easy to believe that the author is an expert (like a doctor).
  • There are no patents or research papers on the author’s pages describing authentication search algorithms based on authority and experience.

The first paragraph shows how bright the trust signal is from the author to the operation page.

The second point shows that such a ranking factor is virtually impossible because the university or search engine is not obliged to look at the page rankings and links to page rank are unreliable.

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This is the problem: – Links and E-A-T

“What is E-A-T, what is the value of external links? It is not enough to ensure that you are an expert on the site. “

What is the other weight? Do you mention external links to related sites?

This is a reasonable question. If the authors of the page are untrustworthy, you will need to demonstrate ready-made elements, such as links or recommendations, that can guarantee the experience, access, and reliability of the page.

Links have traditionally played this role in Google’s algorithms.

Google’s John Mueller responded:

“We don’t have a clear idea of ​​what to do.”

No need to read between the lines. This means that John refuses to answer this question. He didn’t say yes, he didn’t say no. He declined to answer that question.

On-page Author Signals Aren’t Ranking Factors?

John Mueller continues his response by providing useful information that appears to reinforce SEO practices, such as a page.

The author’s signal is not a direct placement factor.

Then John Mueller said:

“This is mainly a Google Raters guide, which is not a direct search result or asearch result multiplier.”

But this is more than a user, and we evaluate the quality of search results. “

This is an explanation of how the E-A-T concept is specific for evaluating researchresults, but not related to research results or study classification factors.

This is a significant difference when looking at the E-A-T concept.

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E-A-T and Links

Mueller then supplemented his response with a Quality Assessment Directive.

Then he said:

“From this point of view, you don’t have to … win it with links or similar forms.

However, ordinary people check the quality of search results, and everyday users may think: Can I trust this site?

He talked about the context of the quality evaluation of research results. Of course, the link has nothing to do with this.

Mueller continued:

“From that point of view, there is no need to publish these five words on your site and then get a link from another website. Of course, this is not so. “

But it’s more about understanding how you represent the entire site and how users see it. “

Google E-A-T Guide – Links and E-A-T

The only sign that Müller suggested in E-A-T was that it used in the reviewer’s quality proposal instead of in the classification factors.

Here’s what Müller offers in terms of professional knowledge, authority, and trust:

“We don’t have a clear idea of ​​what to do.”

Your response is excellent. I think it is important to emphasize that the concept of E-A-T directly linked to the quality assessor.

Read also: Structured Data Warnings: Google Says It’s Unnecessary to Fix It

Experience, credibility, and reliability are essential features of websites. This is the quality of the pages that Google strives to rank.

But these are not real indicators or rating factors. There is no evidence or hint of evidence of such a sign. This is just a quality website quality. So, it is good to encourage website creation.


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