The social media channel has over one billion monthly active users and over 500 million daily users.
About 80% of the accounts follow the company that maintains Instagram, and the platform has become a useful marketing tool for companies, especially for new e-commerce brands.
From small stores to large groups of companies, all businesses can use Instagram to promote their products or services with maximum productivity.
With new features such as branded products, IGTV, Hashtag, bio profile links, purchase history and @shop, e-commerce brands can turn subscribers into life customers more than ever.
But it would help if you had an Instagram sales strategy.
Here are tips to help new online retailers take advantage of their Instagram marketing.
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- Find a Suitable Instagram Feature
Most people think that Instagram means you post photos.
But the platform offers many tools and features to effectively promote your products or services.
You can try different features and choose the best features for your product or service.
For example, Instagram Stories is a great place to promote your products or services.
You can upload photos or videos. You can also record different types of video, such as boomerang, super-zoom, and reverse. All of these features allow you to create creative content.
However, the lifespan of Instagram stories is only 24 hours. Therefore, if you have a new product, upcoming event, or offer for a limited time, this is a great way to attract your target audience and create a unique or urgent event.
It would help if you published an article for immediate engagement when the user is more active.
Lowe’s has a long history of using various Instagram Stories features.
The brand has released videos that perfectly match Instagram’s displays and are designed specifically for home furnishing. One of the videos shows how to turn an abandoned house into a children’s playroom.
- Use Photos and Videos to Create Ideas
Thousands of videos and pictures appear on Instagram every day. If your content is not creative or unique, it may disappear from this audience.
Fortunately, Instagram offers many features that allow you to create lively, fun, and eloquent content.
In other words, you need to add a soul to your Instagram post.
Ben& Jerry’s is known for its unique and delicious ice creams, frozen yoghurt and sorbet. The brand is also appreciated for its playful, original, creative Instagram marketing techniques.
Whether it’s a spinning wheel with different ice cream ingredients or the mathematical properties of products, Ben & Jerry’s will never disappoint you in creating content.
Best of all, engagingly, users often want to share content with their friends and colleagues. This simple strategy can generate real free branding ads across multiple social networks.
Remember, the more creative your content is, the more likely your customers will interact with your brand on Instagram.
- Encourage User-Generated Content (UGC)
User content (UGC) verifies your Instagram marketing by increasing engagement and sales. It also makes it easier to use your brand.
Almost 80% of respondents said that UGC significantly influences their purchasing decisions. According to consumers, user-generated content is 2.4 times more reliable than branded content.
Customized content can be used in many ways. You can organize online competitions or allow users to share product reviews or connect their customers (with subscribers) to your brand ambassadors.
Lifestyle retailer and personal clothing brand Aerie have launched the #AerieREAL event that harnesses the power of custom content. They asked the women to send photos of their Aerie swimsuits.
The event is open to women of all ages, races, shapes and sizes who want to share the right photos without filters. This promotion has released a lot of brand information on Instagram and other social networks.
On the other hand, every girl is an online publication that offers specific advice to women from all walks of life with slightly different UGC marketing strategies. They promise to use the #sharetheeverygirl tag to display custom content on their sites and social networks.
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Since they have no products, the best way to improve their overall presence on social networks is to allow targeted users to publish their photos or videos.
- Find Suitable Hashtags
You need the right theme tag to promote your brand on Instagram. Hashtags are the keywords the target audience uses to find the information they need.
For example, a bicycle enthusiast may use hashtags to browse content.
You can use up to 30 subject tags per message. However, it would help if you found the right tags for your content to reach your target audience.
You can start a search by topic by searching for hashtags that competitors, industry, and subscribers often use.
It would help if you also had a hashtag with your business name. This tag helps distinguish your brand on Instagram.
However, make sure your sticker is easy to remember and pay attention to. Make sure you use it in every post.
Use the Instagram search engine to find related topics. However, you can also use Tailwind, Hashtag, All Hashtag and #HashMe Hashtag to search for annotations on a similar issue.
List the most popular and relevant topics. Because the trending tag can change quickly, you need to update the list.
If you use topic tags wisely, you don’t have to use them every 30 messages.
Recreational Equipment Corporation (REI) is a manufacturer of outdoor entertainment products and services that ensures that the location of a photo is correctly labelled in each message.
In the following messages, they will use the # California tag #OptOutside.
Parting Words – Instagram Marketing
Instagram is a visually rich and fantastic platform, which is the best way to promote your new ecommerce.
It’s easier to connect emotionally with your target audience on Instagram with photos, videos, and other high-quality visual effects.
These tips will help you build your Instagram marketing to be successful from the start.
What Instagram Marketing Methods Do You Use to Promote Your Business? Tell us about your experience in the comments.