Optimization scores in Google Ads will, at this moment, add shopping campaigns and search campaigns.
Google Ads will give each campaign type and rating a separate rating.
Shopping campaigns range from 0-100%. A 100% rating means your campaign is optimized to reach its full potential.
In addition to optimizing for conversions, Google ads also provide placement recommendations for each campaign. Learn about the new Google Ads Optimization Score and how it can help you improve the performance of your shopping campaigns in this informative article from A One Sol. Discover how the Optimization Score works and how it can provide valuable insights into your campaign performance, including recommendations for budget allocation, bidding strategies, and ad copy. Explore key strategies for improving your Optimization Score and driving more sales and conversions for your business. Gain valuable insights on how to optimize your shopping campaigns and stay ahead of the competition with the latest updates from Google. As Google Ads advertiser, you’re always looking for ways to improve the performance of your campaigns and get more bang for your buck. One of the newest tools available to help you do that is the Google Ads Optimization Score.
This update includes new promotions such as upgrading to Smart Shopping campaigns and increasing vendor ratings.
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According to Google, advertisers increased their conversion rates by an average of 10% and increased account optimization by 10%.