Even if you implement one or two of these hidden gems, you are sure to be the superstar of the office this week.
To give you a hand, here are seven hidden PPC features you need to know about in Google Ads, Microsoft Ads, and complementary products.
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- Product Audiences for Search
In Microsoft Advertising, Advertisers can get product recovery lists that target users based on the correct identification of the product with which customers have posted similar product identification posts in advertisements.
The Microsoft Auditor’s Search and Network will feature this new feature. This feature is like an animated Google reminder feature.
This feature requires a feed from the Microsoft Merchant Centre catalogue and applies its Microsoft Advertising UET label to every page of its website.
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- Account Notes Panel
In Google Ads, the account note panel only allows you to add notes to your account. It is useful for recording changes, performance consultation, and budget changes.
All changes will be on the change date, but the change date is more technical, and this comment is a free editing box.
The bookmark can also be opened, and then it can be minimized for easy access while working on platforms. You can create a score at the account or campaign level.
In the “All Campaigns” perspective, a note was filed for the entire account.
From ina campaign perspective, ratings only apply to this specific campaign.
Where did you see this notebook? It is under the “More” icon.
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- Search Partners – PPC hidden features
Advertising services provided by Google and Microsoft’s search partners are easy-to-feature. This includes other search sites that offer advertisements through Google or Microsoft.
For example, Microsoft is now advertising only in Yahoo search traffic. However, these figures are currently included in the report, so I hope the data will be separated at any point.
To find research partners, you must find out two key areas:
Reports: In Microsoft and Google ads, you can use the sections of the section to see your campaign view, ad group, or keyword performance to increase your performance. Network data is also available in the Reports tab on both platforms.
Configuration: In each platform, in a campaign setting, if you know it does not work well, you cannot choose to participate in the search partner.
- LinkedIn Profile Targeting
This is one of the new features released by Microsoft Advertising, but it is the most difficult.
Target the linked link by industry, company and function. Add bold to selected values in these three dimensions. These seriously are “offers” and do not reduce traffic available.
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Here’s campaign level setting:
- In your campaign, select “Settings.”
- Scroll down to “Campaign objectives”.
- Select “Edit destination type”.
- Select the quality you target.
- Scroll again: You’ll see the targeting criteria and the links you want to edit.
- Multi-Image extensions
Text visualization in Bing using multiple images to improve the text.
This new ad extension can show only five pictures on the main image in the first line.
Asa new feature, it may not appear on your radar.
- Data Studio – PPC hidden features
Data Studio is a free Google reporting tool that displays data in interactive and online formats to users in “real time”.
Several sources of data can be linked to a data studio account, including:
Google resources, such as:
- Google Ads
- Google Analytics
One hundred forty-one related connectors, for example.
- It will be Ad Roll
- Microsoft Advertising
- Call Rail
- Ardmore
Some of them charge the connected connector fee.
First, Google offers a library of data studios to start with.
- Game placements – PPC hidden features
Your Google Display campaign will increase traffic or have disappointing results. This is showing ads on the site.
Disabling game sites in your account settings can help target your ads to more relevant places.
Read also: Google My Business Listings Getting Suspended When Include Short Names.
If you sell an application or game, it’s best for advertisers, but for most people, it’s a meagre budget for two reasons:
- The person who plays is involved in an activity, and clicking to change the game’s focus is difficult.
- Second, game developers place ads on places that are easy to click, especially for children.
