When it comes to SEO, there are so many different elements.
For the most part, all of these different aspects can be divided into two important categories; on-page SEO and off-page SEO.
The main factor of off-page SEO is backlinks. Meanwhile, on-page SEO includes content copy, title tags, meta descriptions, internal linking, and site architecture.
So, it’s like herding cats (unless you are born with a silver spoon in your mouth) to have an effective on-site SEO strategy without pulling off keyword research.
Although many tools can help you discover keywords related to your business, Google Keyword Planner is feasibly the most well-built.
The good part about doting on this toll is that it’s free for anyone. What you need to use is a Google Ads account.
It’s also to remember that the main purpose of the Keyword Planner is for PPC advertising.
But with that said, you don’t have to put money into ads to conduct keyword research with this Google keyword planner tool. So, what you would not be able to reach with this tool is the exact monthly search volumes for specific keyword phrases. As you’d learn briefly, there’s the average for you to see. However, Google will only approve you to lay out exact volumes when you run an ad campaign.
Most of you, by this time, own a Google Ads account. Am I right? If not, then it’s simple to create. So, move along and do that as soon as you’re preparing to go ahead.
After that, follow along with this pickup guide on how you could benefit from the Keyword Planner to show your SEO strategy the way to the next level.
Are you looking for a digital marketing company to get Google analytics help and consulting? Why not head over to A One Sol?
Google Keyword Planner aspects
Before we dive so deep into the details, you need to understand to a T what the keyword planner can be exploited for.
While I wrote early that this tool is specifically developed with pay-per-click ads in mind, more than half of what you’d know is going to be begun toward running an effective paid search campaign. However, here are some of the best benefits of Google Keyword Planner:
- Discover new keywords while using words, phrases, websites, and categories.
- Find search volume trends and historical data of different keywords.
- Know performance forecasts for keywords based on your budget and average bid prices.
- Narrow your results based on geographic location, language, and date ranges.
- Filter results by average monthly searches, competition level, organic impressions, ad impressions, suggested bids, and average organic position.
Here is something to zero in on is few of these features are only up for grabs when you sync your Google Ads account with your Google Analytics account
As our point today, we’re about to hang on to the features that pay attention to discovering keywords that you could have to boost your on-page SEO strategy.
Find new keywords
You need to use the Keyword Planner to find new keywords. However, this is as easy as falling off a log.
When you figure out what keywords are related to your website, brand, niche, or specific campaign, you will be able to benefit from those keywords to perk up your content and on-page SEO of your website.
Now, log into your Google Ads account and steer to the Keyword Planner.
Click on the “tools” icon that’s in the top right corner menu bar from your Google Ads dashboard. This will help expand the menu, displaying an additional five categories.
Now click “Keyword Planning” from the planning list on the left side of the extended menu.
Next, it’d present you with two selections.
- Find new keywords.
- Get search volume and forecasts.
For now, click on “find new Keywords.”
Next, it’s easy to put the keywords into the search bar and give Google the go-ahead to attend to the rest for you. Although you think it’s simple, this is perhaps the most critical step of the entire process.
Indisputably, the Keyword Planner tool is incredibly gained ground. Still, you can only get the valuable keywords once you’ll not president over in the right way via your early search terms.
This search bar greatly benefits OKs you to enter words, phrases, and a URL relevant to your brand. If you desire to make the most of your searches, I big you on reaping the full benefits of the search options at your disposal.
Here’s a look at a great instance of what a search would look like if I were performing keyword research for content here at A One Sol.
As you can see, I used some single words such as “PPC,” two-word sentences such as “content marketing” or “SEO conversions,” and even some three-word sentences such as “enterprise SEO service.”
I also added a link to the A One Sol home page to offer the tool a full insight into the content related to our website.
Meanwhile, this is often bettered to include “SEO” in the search bar without including anything else.
We are the SEO company that offers you the best search engine optimization service.
Analyze the search results
When you conduct your initial search, you’re about to receive a great deal of information sent to you. Nonetheless, you don’t need to snow under this. We’d eventually make less the results.
If you’re planning to run any pay-per-click campaign, you can brush aside some of this data.
First, I’ll show you how to pore over and interpret the results.
There are a lot of things I want to allude to just.
Dependent on my first search, the Keyword Planner produced 4215 keyword ideas. By default, the results are based on the last 12 months of search data. However, you can play with that to know how the data improves if you see those keywords either over a longer period or a shorter period.
Before you bump into the new keyword ideas, the Keyword Planner comes with the results of what you’ve already searched.
Average monthly searches and competition are the only columns you should look at.
What for pad ad campaigns are ad impression share, top-of-page bids, and account status.
The average monthly search range is broad. For example, it reveals that the search range for “SEO” is from 100,000 to 1 million.
Though, there is a huge difference between 200,000 searches and 800,000 searches, which both fall into that range. Meanwhile, running an ad can only help you get the exact data.
The competition data is more important.
Since more peeps are running ads for these keyword phrases, high competition words are becoming tougher to get ranking. But you can get advantages over your top competitors by developing a strategy to outrank them organically.
You should do more right for yourself with low-competition keywords. Nevertheless, it is all based on your matter of greatest importance and the queries in question.
If you will have a look at the search results above, the query “social media marketing” is with a high competition level. While “link building” is low. While going ahead, we have to keep the piece of this great information in mind.
Based on the keywords, let’s analyze the keyword ideas.
So, here are the best twelve keyword ideas, sorted by keyword relevance.
But I made a few suggestions so you may know how to approach this process.
All the keywords on the list are helpful and worth including in your content. But what you need to do is discover a way to optimize them.
Low competition keywords having high search volumes help with the easy way to rank. However, it doesn’t, every time, work out that way every day.
For example, take a look at the data for “social media.”
It comes up with a high search volume and low competition, so that it will be a home run. Not importantly.
Being that topic too broad makes it challenging to rank for. That’s why folks aren’t investing in PPC campaigns to rank for that query.
On the flip side, “social media manager” at the bottom of the screenshot has a high search volume and competition level, which means that it’s a tough keyword to rank for.
It’s time to view the keyword ideas that I enclosed.
- SEO Company
- Digital marketing agency
Both of these above keywords have high search volumes and medium competition levels. Although optimizing your website or webpage might not be an easy task yet it’s surely achievable.
Even if a term like “web marketing” comes with a lower search volume, it’s still in that one thousand to ten thousand range and has low competition. So, I also enclosed that because it connects with the 2 other keywords we’re chewing over.
You can use these three keyword ideas to perform a new search that’s more targeted. But we’ll dive into that shortly.
It would help to experiment with filtering the results before going for anything more complex.
Sort out the keyword idea by low competition, high competition, low search volume, and high search volume.
If you are looking for a PPC company to run an ad, don’t wait, as A One Sol offers the best PPC services worldwide.
Darrow your search
Now that you’ve got a few hours to organize your list of keywords, you’ve realized the 5,500+ keyword ideas are so much. But it would help if you used only a few keywords.
So, you’d desire to narrow down the results to ensure that you’re viewing the most relevant ones and might get advantages from your SEO strategy.
Google Keyword Planner offers an easy way to do this by changing the filters from “broadly related ideas” to “closely related ideas.” Magic?
See how incredibly this filter alone brought the search results in half.
It’s time to scroll through and find more keyword ideas exploiting the new results. Use the keywords on this list to assist you in bringing the new searches that are super-relevant.
Refer back to what I did at the starting point.
I grab SEO companies, digital marketing agencies, and web marketing from the initial list of keyword ideas. Now, look at the search results for those terms combined with the A One Sol URL.
Those new keywords combined with the closely linked filter provided less than 300 keyword ideas.
So, this list has a reason for you to manage.
As you have read earlier, you can narrow your results by location, language, and search networks.
An example would be there, let’s suppose you own a local business with retail locations scattered all over England. So, you shouldn’t take the data on the entire United States.
Rather, you need to zero in on those six states in New England.
With that said, this feature is more useful for those running PPC campaigns. In this scenario, you could pick out only target users conducting the searches in that region.
If you set the location right, then it’s still worth seeing how the competition and search volume changes.
You can download every piece of information as an excel spreadsheet with each list of keyword ideas.
All of this makes it so uncomplicated to keep notes and sort the data out in a way that aligns with your SEO plan and content strategy. Meanwhile, remember to get our content marketing service.
At the top of the right corner of your every page of keyword ideas, look for the “download keyword ideas”.
View keyword forecasts
Go back to the main keyword planner page we landed at the start.
But this time, we’re about to select the other option; take search volume and forecasts.
We first looked at the search volume when finding new keyword ideas. It displayed data from the past twelve months.
You might have changed around the date range and knew everything quite differently.
Whereas the Keyword Planner tool may not show up with the projected search volumes for the future, it must show you a forecast for your keywords if you decide to run a PPC campaign.
Based on those 3 terms we saw at the very start, Google projects that a PPC campaign will receive 20,000 impressions and 280 clicks for $580 in one month. Meanwhile, the average search position will be #2.
That looks like something other than an absolute forecast. But it’s good.
From my point of view, I’ll not move along with it. However, this is totally up to you.
You can exploit this tool to have a good idea of how definite keywords will perform. On the other hand, getting 20,000 – 30,000 monthly impressions organically using these keyword phrases is far greater than investing in it.
But you can view forecasts worth following depending on the keywords, projections, and the budget you’re fully content to allocate for paid terms.
Now that you have a great list of keywords increase your website’s on-page SEO.
Determine which keywords you prefer more, and then generate content that would assist you in ranking for those queries. Write great blog posts and guides. Develop images. Make videos. And create infographics. Generate content that’s a combination of these.
Pay attention to your little tags, header tags, and internal linking with related keywords.
However, you can refer to my Beginners Guide to SEO for more information on how to do this.
Get started to experiment with Google keyword planner. When it’s free of cost to use, it can’t foul up.
Once you get very familiar with navigating and searching, you can make use of this guide as a reference to help you discover keywords that are simpler to rank for.
Remember to get our tracking and analytics services.