But with the right marketing strategy, you can get a significant share of the customers on small e-commerce sites.
This is where technical support comes in. It is essential to improve the search capabilities of your online store.
Twelve technical SEO tips help you increase network traffic and sales.
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- Do Not Miss the Long-tail Keywords
Long-tailed keywords do not drive more traffic but have a high conversion rate. This is because you can understand the intent of the right consumer.
For example, keywords such as “Pants” and “Yoga bags for pregnant women” clearly show what consumers want.
There are many opportunities to use long-term keywords in product titles, meta descriptions, and product descriptions.
Think about the different search phrases people can use to find specific products. They will help you determine which keyword is best for your long tail.
You can use tools like Uber suggest, Ahref, SEMrush, and Google Trends.
- Use a Unique Title and Meta Descriptions
Write an individual title and meta description for each product page. Include relevant long-term keywords in the title and meta description.
Write as attractive an explanatory meta description as possible so that users can access the product page where they can.
For example, “maternity yoga pants: best offer for all orders, favorable discounts, and free shipping. Order Now!” This is a good meta description for yoga sets for pregnant women.
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Ask the developer to dynamically insert these unique headers and meta descriptions on each page.
- Check Site Structure
The structure of your site should make it easier for visitors to access your content. Only allow relevant pages to enter your website up to three times.
The ideal site structure should be:
Home> Category> Sub Category> Product
You do not need to add subcategories to small sites. Make sure that each product belongs to one category or subcategory.
Again, the URL structure must be clear and consistent.
Great URL: www.example.com/brand/category/name_product
Invalid URL: www.example.com/brand/nsalkjdhsfha
For example, if you are selling a Samsung Galaxy M30 smartphone, the URL should be:
However, please ensure that the URL does not exceed 160 characters.
- Use Canonical Tags – Technical SEO
Large eCommerce sites sometimes have access to multiple categories of product pages. This situation usually produces different URLs with identical content.
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To avoid this problem, use standard shortcuts. This simple HTML element tells the search engine which URL versions are parsed and displayed in search results.
Replication of your site is widespread on eCommerce sites, so you should actively use formal markup.
- Improve Your Crawl Budget
The number of pages the Google crawler crawls on your site daily is a budget for analysis.
Lowering your analytics budget can lead to indexing issues that affect your search ranking. Because of their large size, most e-commerce sites need to optimize their research budgets.
You can view your view budget using Google Search Console.
To improve your analysis budget:
- Optimize the overall link structure.
- Please increase your backlink.
- Delete duplicate content.
- Repair the broken link.
- Update your Sitemaps regularly.
- Crawl the Website to Identify & Fix Link Issues
You can use Screaming Frog, SEMrush, Ahrefs, and Deep Crawl to identify and correct many HTTP errors, including:
- 3XXredirect Error.
- 4XXClient Error.
- 5xxserver Error.
You can also use this analysis to identify duplicate or missing page titles, alternate titles, H1 tags, or meta descriptions.
- Improve UX for the Mobile-First Index
In the era of mobile priority indexing, user experience is an important SEO factor. Make sure your site has an easy-to-use interface that makes it easy for visitors to find your product and shop online.
You must include the graphics, images, animations, and incentives, if applicable.
Make the mobile version the default version of the mobile version, so ask the developer to design the site based on the mobile index. This is important because 52.2%of all website traffic will happen in 2018.
- Optimizing Images with Alt Text – Technical SEO
Icons are an essential element of eCommerce websites. Every image should have alternative text that provides a clear description.
For example, images of blue trousers for mom’s yoga should have the alternate text: “Blue trousers for mom’s yoga [brand name].”
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Always use alternate text. If the image does not load, the robot reads the same information, not just the client.
Screen readers use this information to inform the blind.
- Redirect Out-of-Stock Product Pages
Most online stores have end-product pages.
Deleting these pages is a typical specification but may result in a 404 error, which can adversely affect your search results. Most visitors also find annoying404s.
Instead, you can redirect the URL to the next most relevant page. If the product does not work, use 301 redirects (permanent). Otherwise, you can continue indexing your URLs on Google using a 302 redirect.
- Create Unique Content on the Product Page
In addition to generating problems with duplicate content, using exact copies of the manufacturer’s product descriptions can affect the overall user experience.
Keep your creativity and use more meaningful and captivating tones for your content.
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Also, make sure you avoid accidentally creating duplicate content. Use stamps to avoid these problems.
If you have many product pages, focus on creating unique content for high-traffic content. However, for pages that do not have exclusive content, you should use the no index tag.
- New Product Page Optimization – Technical SEO
New product pages should add frequently. This should follow the optimization process.
Add relevant keywords to your headline, meta description, H1, alt text, URL structure, and content.
Include unique content to avoid recurring problems. Ensure that the new page’s optimization level is the same as the other parts of the site.
- Using the Latest Technology
Always use the latest technology to protect your online store from locks and cyber-attacks. It can also help improve your site’s indexing and search results.
For example, Magento 2 has better source code than Magento 1, so you can easily index Magento 2 sites.
You should also regularly update each add-on, add-on, cart, and security update.
E-commerce sites should consider various aspects of technical references.
The point here is to identify and resolve issues related to SEO on your site and then avoid catastrophic results over the long term.
The 12 requirements mentioned in this list will be a good starting point for optimizing your eCommerce search engine.
Try them out and see if your site generates more sales.