This update is designed to help users prioritize keywords to be added to their Google advertising accounts.

For example, when you provide the primary keyword “boots,” you can see the idea of ​​keywords such as “women boots,” “work boots,” and “cowboy boots.” “You can add recommended words to the keyword. To expand the search range.

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In addition to this update, the Keyword Planner added two additional features:

Filtering websites: filter out keyword variations to show only the keywords that are closest to your business (depending on your site)

Read also: Google Emails Webmasters to Remove Noindex Directives from Robots.txt.

Trademark Exclusion: Exclude variations of keywords that contain registered trademark terms.

All these changes were first implemented in English and then implemented in other languages ​​at the end of this year.