We know you don’t consider social media marketing a paid search campaign. However, paid search media is necessary to increase your social media visibility. Consumers take up more than two hours daily on social media sites. Also, more than 85 per cent of marketers say their social media success has maximized exposure for their company, and more than 70 per cent of marketers say they have increased traffic.
Though these days, social media marketing is pay-to-play. An example would be there news algorithm of Facebook has it, so people only see almost 3 per cent of branded posts in their news feed. Put money into paid social media marketing because it allows you to reach more social media users than you may need to reach organically.
If you are thinking of starting with social media and are determined to improve your existing campaign, then paid social media specialists in Pakistan at A One Sol can help with every feature of social media campaign management, including tracking setup and content creation.
Our specialists offer the following types of social media advertising:
- Facebook advertising
- YouTube advertising
- Houzz advertising
- LinkedIn advertising
- Twitter advertising
- Pinterest advertising
- And more, including Instagram, Google+, and others
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Why Use Paid Social Media Marketing?
Why use paid social media advertising? Five reasons:
- Facebook accounts for one in every six minutes spent online
- 70 per cent of consumers expect brands to have a social media presence
- 74 per cent of Twitter users follow small businesses to get product updates
- YouTube reaches more 18-34 and 18-49-year-olds than any cable network in the US.
- 93 per cent of pinners have used Pinterest to plan a future purchase
- Know why else it’s crucial to have a social media presence here
Social media ads OK you to easily target those people who might not have seen your company’s post. Conversely, social media ads enhance brand identity and product awareness. Additionally, paid social media is an excellent driver of micro-conversion when they are for trials, free samples, and just driving more traffic to your site.
A campaign needs to co-occurrence with TV ads, newspaper ads, radio ads, direct mail pieces, and more to get more social media advertising effectiveness and success.
Types of Social Media Advertising Platforms
Social media has different platforms to help you reach your goal. Every social media channel is different while having a different audience and serving different purposes. Our professionals can help you track and experiment with paid social media ads, including:
Facebook advertising – Facebook allows text and photos to be shown in your advertisement for greater audience engagement. You can focus your audience based on interest, demographics, and geography while also deciding how much you wish to pay per click or per mile (cost per thousand impressions).
Twitter advertising – Twitter gives the thumbs up to you to target the objective of your campaigns, like tweet engagements, including retweets, favorites’, replies, website clicks, app installs or engagements, followers, or even leads. So, it only receives money from you when your specific action happens. In addition, Twitter comes out with a maximum daily budget and maximum cost per action.
YouTube advertising – With a larger adult audience, YouTube is the 2nd largest search engine. YouTube also has a larger adult audience than any cable network. Almost 85 per cent of internet users declare that video ads play an important role in purchasing decisions. In addition, by 2019, video will regard as 80 per cent of global internet traffic and over 85 in the US. Unlike television, you could focus your ad only on your specific audience. Plus, advertising on YouTube is as uncomplicated as connecting with your Google Ads account.
Houzz advertising – The fast and secure way for home improvement companies to connect with customers is Houzz. However, it’s a great way for those finding home improvement ideas. Houzz Pro+, the paid platform of the network, lets you maximize your images and visibility, get maximum insights about your profile, and select multiple categories and service areas.
LinkedIn advertising – Social media plays a major role in B2B correlations; almost 65 per cent of brands pursued other companies on social media. So, LinkedIn ads say you a word to engage with these B2B customers. LinkedIn ads offer two paying options, cost per click and cost per mile (cost per 1,000 impressions).
And more. Our specialists are ready to test ads for you on the channels like Google+, Instagram, and Pinterest.
TYPES OF SOCIAL MEDIA ADS
Each platform has specific types of ads that work to assist in meeting a specified goal. LinkedIn, Twitter, Facebook, Instagram, and Pinterest all have similar objectives:
- Drive traffic to your website
- Increase brand awareness
- Lead generation (Facebook and Instagram only)
- Improve engagement with your page or posts
- Build app installs
- Maximize conversions (on the social platform itself or your website)
LinkedIn has a smaller (but growing) buffet of options:
- Drive traffic to your website
- Build post or page engagement
- Lead generation
HOW MUCH DO PAID SOCIAL ADS COST?
Depending on your company and many other factors, the cost per lead and per click you get in Google Ads can be either cheaper or more costly than a paid social media ad campaign. But the usual cost per interaction is cheaper than Google Ads and Bing Ads.
The social channels differ as well; when you measure cost per click (CPC), Facebook advertising costs, on average, about $0.25 per click. Meanwhile, if you count the cost per 1,000 impressions (CPM), Facebook advertising costs about $6.89 CPM on average. But LinkedIn costs much higher, as it has a smaller target audience and the goal is mainly B2B.
After deciding what your goals are, contact us. We can help you with some social media advertising examples, as A One Sol is the best paid social media marketing company in Pakistan, and decide where your budget fits.
Which Channel Is the Suitable Social Media Advertising Platform for My Business?
THE SIGNIFICANCE OF CHOOSING THE RIGHT PAID SOCIAL ADVERTISING PLATFORM
With several social media channels and more coming out every day, it is difficult to decide which channel is the best social media advertising platform for your business. But when you choose the wrong social media site to market your business, you fritter away your money. A One Sol can help. Please look at the infographic below (or go to our blog page to read) to decide where to budget for your social media advertising spend.
Why Choose A One Sol Over Other Paid Social Media Advertising Companies?
At A One Sol, we allow our clients to say anything to us. Please have a look at our paid social media advertising reviews. Also, hear directly from our clients why we are the perfect paid social media company in Pakistan for your dreams. Before everything, whatever we perform comes from the point of view of company owners, and A One Sol always treats your business like their own.
Have you checked out our testimonials? Great, if you have finished. It’s time to get down to the details. We can give you some promises other agencies can’t:
- YOU NEED TO FEEL UNEASY ABOUT LONG-TERM CONTRACTS. We will never chain up with you for a specific amount of time. Ever.
- YOU’LL OWN YOUR AD CREATIVES. Some pay-per-click advertising agencies may not let you keep your ad creatives when you leave them. Not us.
- YOU’LL OPTIMIZE YOUR MARKETING COSTS. All your social media advertising campaigns are tracked, measured, and analyzed for effectiveness. This way, you lower your costs and maximize
- YOU’LL RELAX THAT WE WILL LEAN OVER BACKWARDS FOR YOU. We focus on building partnerships, not acquiring clients.
- YOU GET A DEVOTED ACCOUNT MANAGER to be your best guide and support team, such as an analyst, web designer/developer, and dedicated PPC management specialist.
- YOU RECEIVE DETAILED MONTHLY REPORTS (you can understand) that attach social media effectiveness to your bottom line.
Many small business owners need more time, expertise, and tools to increase ROI. At A One Sol, our paid social media marketers in Pakistan are experts in all aspects of online marketing for small to large-sized businesses.
Contact us now to get started with paid social media marketing in Pakistan. Also, A One Sol is the best social media marketing agency in Pakistan to have us analyze your existing campaign.