Vid yard, a business-to-business (B2B) video platform headquartered in Kitchener, Ontario, has just released its latest Video in Business Benchmark Report.
The new report shows that the average duration of B2B videos is relatively short while viewers watch BBC videos.
Video has shown the organization’s latest B2B video trends by analyzing personal data from over 324,000 videos released in 12 months to support its marketing, sales and customer experience programs.
In addition, it came to know that large companies start B2B videos with more than5,000 employees and more than 5,000 workers and small companies at average cost.
In addition, high-tech technology, media, entertainment and communication services organizations are the most artificial creators of B2B videos.
In the 2019 report, it has also found that the number of companies has significantly increased the fulfilment of the expectations of the BBC buyers changes using a combination of internal and external video production resources.
In addition, the number of companies that use intermediate or advanced video analysis significantly increased in the next year since next year.
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Key Takeaways from the 2019 Video in Business Benchmark Report
The average duration of B2B videos is less than one year from next year
The average duration was 6:07 in 2017. In 2018, it was 4:07, a 33% decrease from last year.
Business viewers watch long.
In 2017, 46% of the viewers saw the end of the BBC video during all sessions.
In 2018, the number increased by 52% of the audience. If the B2B video is less than 60 seconds, 68% of viewers will see it till the end.
The most popular period for watching B2B videos is half the week, with the highest tour on Thursday.
The full display of the morning, from the day of the week, usually between 12 and 2 o’clock. ET (9:00 and 11:00 Pacific Time).
Desktop insight is the dominant B2B video.
87%of B2B video views still exist on desktop, but compared to 11 cents, last year’s mobile views were 13%.
Small businesses make more B2B videos.
In 2018, an average of 510 new videos, up to 31 to 200 jobs, have passed by large companies with only 5,000 employees.
While making better content, report more SMEs using internal and external video production resources to help them create the B2B video.
In 2018, compared to 37 per cent last year, 52% used it.
B2B video analysis is being used for maximum.
In 2018, 85% of the companies reported using B2B video analysis. Intermediate or advanced video analysis in 2018 increased by 19 per cent compared to the previous year.
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For B2B Videos, Is Shorter Better?
In 2018, the average duration of the video was 4 minutes and 7 seconds, with 337per cent concerning 2017, or 6 minutes and 7 seconds.
This trend continued until 2016, when Dudduid discovered that the average B2B video average was 13 minutes and 14 seconds.
It shows that companies discover that short videos help maximize audience participation or reflect only the type of content that is currently working.
Regarding audience involvement, it is not surprising that in 60 seconds, B2B videos have the highest completion rates.
However, with a 2 to 4-minute period, a B2B video has more than 1 to 2 minutes of video completion rates, indicating that the B2B video format is longer, so the buyer is always. Feeling
According to the new report, the most common types of B2B videos are:
- Social network videos
- Product video
- Client video
Customers used more than the video throughout the journey.
They acknowledge that the power of video can determine what potential users do, what they offer and how they will help.
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The popularity of the webinar also tells that B2B buyers are also interested in getting long-term educational content.
Several hours and hours of video publishing and promotion
TheVidyard’s 2019 report also shows that BBC video content is being seen more frequently this week, while workshops are more popular at the end of the week.
On Thursday, 22% of viewers watched B2B video content, more than any other day of the week.
- See 18% B2B videos on Wednesday.
- Tuesday, 17 per cent
- Monday and Friday’s hearings are 15%.
- It was signed on Saturday and Sunday, representing 7% respectively and 6%respectively.
The video display ends between 12 o’clock and 2 o’clock. ET (Saturday 9 pm and 11 pm).
There is nothing to do with creating and publishing the size B2B videos.
It is not surprising that more jobs provide more average videos to companies.
Large companies with 5,000 jobs make an average of 538 videos annually.
However, for these big companies, there are 31 to 200 jobs in small enterprises, which produce 510 videos per year annually.
It shows that they are taking more precise approaches to compete with big rivals to make video production strategies and become a huge source of video viewing.
A new report has shown that many industries use B2B video content to improve their marketing, sales, communication and support.
It includes high-tech services and professional services as well as fields of media, entertainment and communication industries, which has made more videos than others.
B2Bvideo types include content created, educational videos and sales content.
The production of B2B video content is often outsourced.
According to Vidyard’s report, more and more companies have helped employees create B2 B video content or improve their video production skills for existing employees.
This year, SMEs who use more internal and external video production resources are rising compared to last year (52% in 2017% 37%).
At the same time, companies have emphasized the jobs to create B2B video content:38% of the content is prepared, and 38% is used with internal resources agents, contractors and independent workers.
The B2B video analysis is important to understand performance and effect.
Not surprisingly, video analysis organizations can help understand the performance of their B2B video content.
But as companies produce more B2B video content, it is important for them to quickly understand the effects and income of the revenue rather than the visits they receive.
In 2018, 85% of companies reported that they were making use of some form of video analytics.
And 43% of organizations are taking advantage of the insights presented through intermediate and advanced video analytics, a 19% growth over the previous year.
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Looks like Vidyard’s approach is intelligent.
The video of the Woodwork 2019 Business Benchmark report, based on January 1, 2018, and December 31, 2018, is based on this analysis of data collected earlier than 3224bb.
This includes anonymous, aggregate rating and commitment data from BBC Video Stream during this period.
It is noteworthy that Vid yard’s results are those recently reported by The Forrester Tech Tide In the first quarter of 2019, with the customer experience and employee experience in video technology. Therefore, Vidyard’s approach seems appropriate.