Can you imagine the number of searches that Google receives daily? The amount of information sought is enormous and at all times, and this also includes data about products and services . In the past, it was quite common to request the contact of a brand representative to request a purchase. Today, that has completely changed!
Consumers prefer to consult the references that are on the Internet and, most of the time, they only look for the commercial sector when the purchase decision has already been made. For this reason, many companies have realized the potential that Digital Marketing offers when it comes to increasing sales , promoting their brand and retaining customers .
What is Digital Marketing?
Digital Marketing consists of a set of strategic actions practiced by companies in the online environment. These strategies work as the ideal way to reach the goals of each brand and there are several tools in which they can be applied, among them are: social networks , Google , email marketing, blogs, etc.
Several companies have already discovered that creating a digital presence is essential to generate business, after all, if your target audience is on the Internet, your brand needs to be too. However, some organizations still have doubts about the effectiveness of Digital Marketing and are missing out on countless opportunities to generate sales .
To clarify more on this topic, I have selected below the main reasons for your company to invest in Digital Marketing immediately and what you lose by not considering all this. Check out!
What is possible to achieve with Digital Marketing?
Become an authority in the industry
One of the advantages that Digital Marketing offers is the opportunity for companies to become a highly respected reference in the segment in which they operate. By creating quality content , a brand can position itself as an authority on the subject of interest to potential customers and increase its chances of winning them over.
The consumer searches for information about a particular problem. Therefore, if your company appears offering content that helps them deal with this difficulty, consequently, they will come to trust your brand . That means more possibilities to generate sales !
have global reach
Through the Internet , the company ‘s performance becomes extremely broad . There is no geographic limitation , that is, consumers from all over the world can become customers as it is no longer limited by their region, like a physical store . It is up to those involved to establish the size of their target audience !
Another advantage is that there is also no limitation on business hours in the virtual world, and your audience can reach your brand at any time. Therefore, the online universe increases the opportunities to generate business.
Get easily measured results
One of the biggest concerns of companies is the measurement of results , especially when it comes to marketing actions . There is no way to be different with digital strategies because, in many cases, the fear is even greater because it is a new environment.
The good news is that, on the Internet , all actions are measurable and results are easily measured by various tools, making it easy to prove the famous return on investment ( ROI ).
Do efficient segmentation
Another advantage that the Internet provides is the opportunity to filter your audience well for each action. In the online universe, it is possible to collect valuable data about the audience , which allows companies to make investments that are better targeted to their target audience . In this way, campaigns become even more efficient and, consequently, the results are more effective .
You can choose the characteristics of the audience , such as age group, gender, interest, region you live in and even needs. Cool huh?
What are the most common results from the strategies?
I will now show you a list of the main results that are achieved when applying Digital Marketing in a company:
- Increase in sales ;
- Achieving a leading position in the market;
- Increased brand awareness ;
- Generation of new and qualified leads ;
- Highlight the company’s differentials , among others.
What does a company lose by not investing in Digital Marketing?
Despite all the benefits I have listed, unfortunately some entrepreneurs insist on not investing in Digital Marketing strategies . Others, faced with moments of crisis, choose to reduce or suspend investments . Another big mistake!
It is important to point out that the values applied to marketing strategies should never be seen as expenses, but as investments . This sector is responsible for attracting new business opportunities , highlighting the brand’s values in the market and presenting the differentials . If you cut this budget, you end up cutting the possibilities of selling!
Not investing in the digital environment limits your company. Brand awareness is not achieved as it could and the competition will thank you, for sure, attracting good opportunities. We don’t want that, right? If you answered “yes”, the next topic is for you.
What is the best way to do Digital Marketing?
As you can see, Digital Marketing consists of a series of actions. But how to tie this from start to finish to generate concrete results? The answer is to use Inbound Marketing !
This strategy consists of attracting people through the production of content and then earning the right to offer them something . In the image below, check out how the steps of Inbound Marketing connect with the Customer Journey:
As you can see, Inbound is what connects all Digital Marketing actions . Investing in this strategy prevents your company from falling into the “schoolwork syndrome”, when one part is done without connection to the other and the end result is disastrous.
That’s why, here at A One Sol, we do something far beyond Inbound Marketing: we do Natural Marketing . This methodology created by us unites the production of content with the best that the brand carries, that is, its purpose, its values and its stories. And the end result couldn’t be different: the creation of incredible content that puts your brand in people’s hearts! 💚
What is a Digital Marketing Consultancy and how does it work?
After reading this content, you are certainly convinced that your company needs to apply Digital Marketing strategies . However, it is not enough to simply go around performing any action. After all, we are talking about investment and he must be smart!
It is important to emphasize that having a digital presence does not only mean being on the Internet, it is necessary to have a strategy . And the best way to do assertive Digital Marketing actions is with specialized help! Having results in the digital environment has a direct relationship with the way the company positions itself to achieve its goals .
Therefore, counting on the help of an agency , such as A One Sol, allows you to have access to highly qualified professionals , with knowledge about the best tools on the market.
It’s been more than 6 years accumulating experiences and making companies like yours successful on the Internet!
So answer: do you want to start achieving the results you deserve? Contact us to learn how to win a Free Digital Marketing Consultancy!